Nairobi, Kenya (May 26, 2016) — "The strength of the African continent lies in its people. There is opportunity in Kenya's youth and vibrant market, which is why we set up shop here three years ago," ADEC Innovations CEO James M. Donovan shared with Africa This Morning's anchor Beryl Ooro.

"With technology as a great enabler, the world is really looking at what Africa can deliver with its emerging population," he explained.

ADEC Innovations is an impact investing company that designs, develops and delivers a diverse data management and technology portfolio of Environmental, Social and Governance (ESG) solutions. With over 5,000 employees, its presence spans five continents, including Africa. ADEC Kenya, a member company of ADEC Innovations, was set up in 2013.

"For us, data is an enabler that helps people to make smarter decisions. Our focus, which is to drive sustainability, health information and education, is aligned with the United Nation's (UN's) Sustainable Development Goals (SDGs). We believe ADEC Innovations enables institutions or governments to bring faster and better services," disclosed Donovan, who also chairs the Global CEO Alliance, a partnership of like-minded business leaders worldwide with innovative solutions for advancing the SDGs.

"Data is the new currency," explained Donovan. "But many government agencies have yet to embrace all the capabilities of big data. There needs to be more conversations on new technologies between the government and the private sector so we can take advantage of the full potential hidden within unstructured data."

Donovan admitted that investing in Africa is not without challenges. He pointed out that weak data capture techniques can undermine policymaking. These can be addressed by "organized disruption," which meant introducing new but more effective data capture and management techniques, as well as by public-private partnerships.

"We need to come together…public-private partnerships allow government services and civil society to deliver the needed goods faster to the market. Kenya is in a unique position, having a very vibrant labor force that can deliver services to Africa and to the rest of the world," he concluded.

To watch the full interview, click here