How Hotels Can Become More Sustainable Through Data

The word “sustainable” is often used interchangeably with “eco-friendly.” For the hospitality industry, being eco-friendly may mean getting certified or meeting compliance requirements, and can be a point of differentiation that sets a hotel apart as unique, attracting a niche market. Though it has not yet proven enough reason to adopt sustainable practices industry-wide, increasingly, hotels are required by governments and customers to disclose their impact beyond branding. To meet these growing requirements, hotels must be able to accurately measure and disclose their greenhouse gas (GHG) emissions and resource consumption.

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